Project Introduction

Context on Adesa Clear:
When Carvana acquired Adesa in 2022, its auction business was declining due to competition from digital auctions, KAR's shift to online sales, and Covid's impact on physical auctions. Initially, Carvana Auction was used to dispose of vehicles that didn't meet Carvana's high brand standards, but after the acquisition it was rebranded as Adesa Clear, gaining 56 physical auction locations across 4,000 acres. To regain market share and improve profitability, Carvana launched the Digital Auction Platform (DAP) in 2023, seeing early success but still aiming to replace Adesa's outdated Dealerblock, improve the buyer experience, and expand Clear nationwide in 2024.

The impact of Purchases:
With that said, the Purchases page can enhance buyer experience by providing easy access to post-auction details, encouraging repeat use and driving higher bidding activity. This can reduce Carvana's dependence on competitors like Manheim or OpenLane and improve financial performance by keeping transactions within Adesa Clear.